Reference needed for "creating 3x more in return". I don't say it isn't true, I ...

nextparadigms · on July 31, 2011

" Among 4,800 small and medium sized enterprises surveyed, the Internet created 2.6 jobs for each lost to technology related efficiencies."

This is from a study made by McKinsey for e-G8 this year. I can't seem to be able to reach the direct link so here's the Google cache:

And their PDF:

adaml_623 · on July 31, 2011

"Among 4,800 small and medium sized enterprises" that didn't go bankrupt!

There may be survivor bias (Is that what it's called?) involved in that figure. Not enough details in the report that I could see.

Impressive reference hunting though