Old Spice was mentioned here. They came up with interesting, catchy new commercials. That immediately endeared me to their product.
Other commercials are often (at best) noise or (at worst) insulting of their own customers. I can't count how many times I've seen what was supposed to be a funny commercial, and the idiot in the commercial used the product. Your customers are idiots? Really!? I have never yet bought one of those products.
Not that I bought Old Spice, because I like my current solution. But I did seriously consider it.
But the thing is, it does it both ways.
Old Spice was mentioned here. They came up with interesting, catchy new commercials. That immediately endeared me to their product.
Other commercials are often (at best) noise or (at worst) insulting of their own customers. I can't count how many times I've seen what was supposed to be a funny commercial, and the idiot in the commercial used the product. Your customers are idiots? Really!? I have never yet bought one of those products.
Not that I bought Old Spice, because I like my current solution. But I did seriously consider it.