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When I launched my (non-startup - services) business I called myself CEO. This had some nice side effects,for some reason people (reporters, researchers) would call me for advice. But it seemed lame to call myself the CEO of one-person company. We are now more then one but I've taken titles off our business cards, instead just letting our clients know our roles ie "Technical, Design etc".

While we are still small, less then 10 folks, we're going to keep it that way since we all wear many different hats at this point. We'll get titles eventually - but we'll also get more structure as we grow so we'll wait until we need it.



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