Too much hassle. Start with one persona and just keep revising estimates as word comes out without mentioning it. Then obfuscate by "calling out" other experts. Nobody can be arsed to click the link you provide and wade through commentary to refute you anyway.
Just remember to answer any question with "It's what I've been saying all along..." and use short, choppy sentences.
IMHO, the most shameless was Jonathan Geller at BGR, who not only hyped the supposedly impending iPhone 5 to death, he released a story on Monday pushing a rumor that Sprint was getting an exclusive 4G iPhone 5.
Yesterday, his iPhone 4S story offered this astonishing course reversal:
"While confusion was sprinkled throughout the industry on exactly what Apple would announce, most seemed to agree that the iPhone 4S would be the smartphone that Apple ultimately would unveil."
Just remember to answer any question with "It's what I've been saying all along..." and use short, choppy sentences.