You might be able to make something based on this idea a phenomenon, but if all your suggestions were followed, the result would not be this at all.
First of all, who is they? It seems like this is an individual woman. That's part of the appeal, that this isn't a mass market product, but a work of love made by a real person for a real person.
The uniqueness of the toy is part of the appeal as well. If other people order the same toy, first of all, what is the point? You can buy stuffed toys anywhere. What you can't do anywhere is order custom stuffed toys. But more importantly, what does duplication do to the appeal of the original toy?
Adding competition would be equally disastrous I think. It makes the whole process a game, and anything that can be gamed will be gamed. If there is any reward at all in having the most popular toy, even just recognition, then you can bet that adults will start making drawings and saying they were from children. Further, the competition will distract the children who draw from focusing on the specialness of having their drawing come to life and instead turn their focus to how well their drawing is performing.
Your ideas may make a popular and profitable business, but it would be fundamentally different from the business here. You can't scale personal connection, and you can't duplicate uniqueness.
Don't get me wrong, I think it's great that you thought up all these ideas. I just don't think this woman should apply them. What she has is special, profitable (probably even enough so to live on), and makes a positive impact on the lives of her customers.
You're absolutely right. I used to hand-knit hats to a particular nerdy gamer theme, and was very quickly overwhelmed with orders (even at US$65/hat, which is a lot for a knit beanie!).
I had to institute a "slot" system where I'd open up orders for a short time, get a bunch, then knit my way through them. Once they'd all been shipped out, I'd open up for more orders (if I wasn't sick of knitting the damned things by that stage ;). It worked pretty well and kept me in pocket money through the last stages of my PhD.
One thing I decided was that I'd never compromise in quality - I used very fine wools (malabrigo for those who know) and each hat was made to order from a "menu" of options. Throughout the process I'd keep the customer up to date on what I was doing and where they were in the "queue".
It worked really well, but I wouldn't want to do it for a living since I was underselling my time as far as labour costs go. And I got sick of knitting so many hats. :)
You wouldn't necessarily want to set the standard price significantly higher, since at some point you'll trip a large number of people's thresholds for "too much for a hat". However, you could leave the price and queue system in place as it currently stands, and introduce a higher "queue-jumping" price. Effectively, that would make the slot a coupon, but the concept of a queue seems much more appealing (especially to a gamer audience).
Well, see it's weird, I already thought I was pushing the envelope at that price, given that you can pick up a knit hat from a shop for a couple of bucks. (I guess it's not the same sort of hat, but still - I've often had people ask me why I would knit something when I could buy it for so much less than it would cost to knit it.)
If I were to do it again I'd definitely charge more, because a) I'm not desperate for cash, b) I have better things to do, and c) the exchange rate to the US dollar is not very favourable ;)
I like the idea of a "queue jumping price" though. I think I might use that next time! I actually also got pretty good tips (which I'm not used to, not being American), which was flattering :)
First of all, who is they? It seems like this is an individual woman. That's part of the appeal, that this isn't a mass market product, but a work of love made by a real person for a real person.
The uniqueness of the toy is part of the appeal as well. If other people order the same toy, first of all, what is the point? You can buy stuffed toys anywhere. What you can't do anywhere is order custom stuffed toys. But more importantly, what does duplication do to the appeal of the original toy?
Adding competition would be equally disastrous I think. It makes the whole process a game, and anything that can be gamed will be gamed. If there is any reward at all in having the most popular toy, even just recognition, then you can bet that adults will start making drawings and saying they were from children. Further, the competition will distract the children who draw from focusing on the specialness of having their drawing come to life and instead turn their focus to how well their drawing is performing.
Your ideas may make a popular and profitable business, but it would be fundamentally different from the business here. You can't scale personal connection, and you can't duplicate uniqueness.
Don't get me wrong, I think it's great that you thought up all these ideas. I just don't think this woman should apply them. What she has is special, profitable (probably even enough so to live on), and makes a positive impact on the lives of her customers.