How are those 'non-intrusive ads' selected? Is there a global white list, which is maintained by the author?
Just recently I had this idea that there should be a independent organization or work group which maintains this kind of white list, and websites would gain a badge if their ads are non-intrusive and polite. There would also be an agreed standard which all ads should comply to gain the badge.
This way it would be easy to implement in ad blockers, and it would be clear to website visitors what kind of ads they would see. Being an independent organization, the motivation should be just to make web a better place, not to benefit a few specific companies.
Just recently I had this idea that there should be a independent organization or work group which maintains this kind of white list, and websites would gain a badge if their ads are non-intrusive and polite. There would also be an agreed standard which all ads should comply to gain the badge.
This way it would be easy to implement in ad blockers, and it would be clear to website visitors what kind of ads they would see. Being an independent organization, the motivation should be just to make web a better place, not to benefit a few specific companies.