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Same formula as ZNGA (and initially, GOOG). I think this strategy is wise, but "projected market cap" is a bullshit term at 10% openly traded.

My pessimistic take is that, like ZNGA, the wind is no longer at Facebook's back but they have no choice but to go IPO before it gets worse.



10% also seems even smaller when you take into account all the stock market related regulations they'll have to adhere to because of this.




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