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So communicate. Have guiding principles for the company. Be open about the choices you make and why you make them. Listen and respond to criticism.


Apple has one: "Privacy is a fundamental human right."


Not for their employees, otherwise they'd develop a setup to keep personal and company information separate internally. https://www.theverge.com/22648265/apple-employee-privacy-icl...


Except when it impacts profits (I E. China)




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