The point of the article (and of solving e Innovators Dilema) is that Apple would be the company selling the printers because that's what it's customers want and how it can make them happy. They wouldn't prohibit entering the new printer market because it is bad for the iPhone's profits, which is what just about every other company would do.
Can we say that many times the dilemma is about shrink or perish?
That's not what this article is about, so, while you can say it, it is pretty meaningless to TFA. If your company gets caught up in the middle of a war, it's not the innovator's dilema that could kill your company, either.
Can we say that many times the dilemma is about shrink or perish?
That's not what this article is about, so, while you can say it, it is pretty meaningless to TFA. If your company gets caught up in the middle of a war, it's not the innovator's dilema that could kill your company, either.