Folks are already paying the amount that commercial-free TV would cost, but the money is eaten up by ESPN's multi-channel presence in basic-cable packages. Yes, your cable dollars subsidize ESPN.
> Folks are already paying the amount that commercial-free TV would cost
Not even close. Take the entire amount of advertising $$ spent on TV ($100B+) and divide by the folks watching. That is the money that people would have to shell out one way or another.
Another question is what percentage of that $60B actually funds TV content and how much is spent on producing ads and other advertising-specific overhead that would presumably vanish if we payed for completely ad-free TV.