So you think Apple does want a lice of Enterprise?
I think this article puts its finger on a point. People come out & say things like 'Apple will never replace windows because abc'. Or 'Iphones will never overtake nokia because 345'. Then the assumption is that they want to.
Thing is, I seriously doubt they want macs to be the no 1 pc. A world where such a huge market is dominated end to end by one company long term seems implausible. Keeping that kind of a grip would require price cutting concession & a whole lot of other stuff they don't like to do.
A cherry picked slice of a big pie is a nice thing to have. A cherry picked slice of several huge pies is great. With macs, they own the whole box. Of the people willing to pay a premium, they take a big chunk. They can leave those that aren't behind. And those that need something Apple doesn't want to give.
I think this article puts its finger on a point. People come out & say things like 'Apple will never replace windows because abc'. Or 'Iphones will never overtake nokia because 345'. Then the assumption is that they want to.
Thing is, I seriously doubt they want macs to be the no 1 pc. A world where such a huge market is dominated end to end by one company long term seems implausible. Keeping that kind of a grip would require price cutting concession & a whole lot of other stuff they don't like to do.
A cherry picked slice of a big pie is a nice thing to have. A cherry picked slice of several huge pies is great. With macs, they own the whole box. Of the people willing to pay a premium, they take a big chunk. They can leave those that aren't behind. And those that need something Apple doesn't want to give.
The stylish alternative works as a strategy.