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From what I see, the Samwer brothers don't have great execution.

They copy a site, claim a userbase in Germany/Europe, then sell the site back to the people they imitated. It reeks of "go away" money.



So how about Zalando being the biggest player in his field in Europe?


Was Zalando founded by them? I always thought they just invested in it.


No, like most of the companies mentioned in the article. Zalando was a Rocket Internet incubator participant.




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