So, if not showing a price stops you from calling/inquiring about their product then, assuming the market they are attempting to pursue are companies with a very high need and lots of money, not showing a price appears to have worked.
If they showed a price that seemed astronomical they would probably get hagglers and feedback of "I'd go with you if you drop your price" and they don't want to deal with those customers/inquiries and noise...
Edit: I didn't see the comment you replied to prior to responding with the above.
To add, if the company's sales people got lots of and lots of these potential customers calling/emailing/etc saying "you're overpriced" the sales team could begin to believe it and being probably commission based push internally to lower the price to increase their sales which, in the long wrong, hurts their company's goals, strategy, and long term objectives.
"if the company's sales people got lots of and lots of these potential customers calling/emailing/etc saying "you're overpriced" the sales team could begin to believe it and being probably commission based push internally to lower the price"
Or Worse, undermine their own sales attempts because they don't believe the value offered is worth the price.
If they showed a price that seemed astronomical they would probably get hagglers and feedback of "I'd go with you if you drop your price" and they don't want to deal with those customers/inquiries and noise...
Edit: I didn't see the comment you replied to prior to responding with the above.
To add, if the company's sales people got lots of and lots of these potential customers calling/emailing/etc saying "you're overpriced" the sales team could begin to believe it and being probably commission based push internally to lower the price to increase their sales which, in the long wrong, hurts their company's goals, strategy, and long term objectives.