>Google is trying to rank you highly for providing the best content...Want to rank better? Write better!
The real world doesn't always work like that. I do a lot of work for an eCommerce site that sells wholesale. Their customers have little to no interest in reading text, all they want are pictures. Which means, the catalogue pages, which are optimised for actual human visitors and not Google robots, contain little to no text, only pictures. As a result, the catalogue pages (most important part of the site) do not rank anywhere with Google, and never will. Google is unable to handle websites that are - quite correctly - all about the pictures. Competitor sites that outrank this particular site design their catalogue pages for Google, not for humans, and rank well because of it.
The real world doesn't always work like that. I do a lot of work for an eCommerce site that sells wholesale. Their customers have little to no interest in reading text, all they want are pictures. Which means, the catalogue pages, which are optimised for actual human visitors and not Google robots, contain little to no text, only pictures. As a result, the catalogue pages (most important part of the site) do not rank anywhere with Google, and never will. Google is unable to handle websites that are - quite correctly - all about the pictures. Competitor sites that outrank this particular site design their catalogue pages for Google, not for humans, and rank well because of it.