I worked with an app co that stuck on millions of users and never earned a dime in revenue.
While the CEO was going manic about potentially running out of money, one of the advisors (who had recently sold for $100m+) emphatically insisted that we NOT generate revenue.
His reasoning?
The minute you turn on revenue you eliminate the "story" about the revenue potential.
The result?
A beautifully large exit to a entrenched and old school player.
Reminds me of the .com bubble, people were openly having discussions about building businesses based on exit strategy alone, where monetisation was something that would be the responsibility of whoever was running the show after the founders had cashed out.
I worked with an app co that stuck on millions of users and never earned a dime in revenue.
While the CEO was going manic about potentially running out of money, one of the advisors (who had recently sold for $100m+) emphatically insisted that we NOT generate revenue.
His reasoning?
The minute you turn on revenue you eliminate the "story" about the revenue potential.
The result?
A beautifully large exit to a entrenched and old school player.
Hook. Line. Sinker.