In my head, that letter was narrated by Richard Dreyfuss as I read it. It feels very much like their advertizing. My gut reaction would be to simultaneously be excited about the possibilities and worried over what I had gotten myself into, since i was clearly being sold to in such a manner. That's pretty much what I imagine working at Apple is like, though - potentially awesome, fun, exciting, and interesting work, stressful, difficult, and somewhat abusive company culture and demands. So, I guess maybe it's accurate.