Good points, I haven't really noticed this all that often.
I'm actually designing a blog for a new startup now and the first elements I created were at the top of the right sidebar with a quick "what we do" summary with a call to action button at the end. Also used the author summary box at the bottom of the article with similar content. I think just a quick "We're xyz company and we do [whatever benefit you offer]" and a "Learn More" button is a quick, clean and concise way of putting that out there.
I'm actually designing a blog for a new startup now and the first elements I created were at the top of the right sidebar with a quick "what we do" summary with a call to action button at the end. Also used the author summary box at the bottom of the article with similar content. I think just a quick "We're xyz company and we do [whatever benefit you offer]" and a "Learn More" button is a quick, clean and concise way of putting that out there.