> They don’t show the product. This is a product ad, not a brand ad or a perception ad. And Apple has always impressed me by the way that they have (almost) always made the product the star of their product ads. Consumers need to see what’s being advertised in order to understand the messaging in a tangible way.
The author is confused about what the product is in this case. The product isn't the computer. It's the support infrastructure available to the customer in the form of the Apple retail store with its "geniuses" and the other infrastructure/ecosystem around that. The product is the end-to-end experience.
If there's any red flag, it's because the message is FUD.
The author is confused about what the product is in this case. The product isn't the computer. It's the support infrastructure available to the customer in the form of the Apple retail store with its "geniuses" and the other infrastructure/ecosystem around that. The product is the end-to-end experience.
If there's any red flag, it's because the message is FUD.