The criticism of NBC is tiresome and probably inaccurate.
And the reason I submitted this isn't because of the lack of coverage. The reason I submitted it is because of the many, many lessons that entrepreneurs can learn from the incident itself.
Good points (except I think premature automation is not always or even usually wise; and, see "Knight Capital Group").
I guess I was responding to the post itself (or its need/decision to highlight "American TV's" neglect. And also a good many responders taking an opportunity to bash NBC.
Here are just some of them highlighted, to help you see why I submitted this: http://news.ycombinator.com/item?id=4339300