We had a similar new and noteworthy experience with our app (labelbox) in spring 2011. We were asked a couple of days before to provide artwork and assets. The app got featured and we got similar results. We peaked out at 100K downloads in one of those days, enough to get us just inside the top 25 in the US charts.
We've also had an experience were we were asked to provide assets and graphics 'incase' we were featured that week, but ended up not being featured at all (phototreats). The process is a mystery, but one thing that seems common is that almost all apps that are featured have great beautiful, easy to use design.
We've also had an experience were we were asked to provide assets and graphics 'incase' we were featured that week, but ended up not being featured at all (phototreats). The process is a mystery, but one thing that seems common is that almost all apps that are featured have great beautiful, easy to use design.