> They save money where they can by selling you disposable furniture.
Well, yes, that's the general idea of most items in their catalog. You buy their well-designed version instead of Wal-Mart's poorly-designed version. Their target market is not exactly people who would otherwise shop at Restoration Hardware.
In my case, Ikea is a lifesaver. I move around quite a bit, and when I need a piece for a new apartment I'd rather not spend a bunch of money when I'm going to be leaving it behind in a year or less. I've probably bought that damn perforated aluminum cutlery holder 8 times on 3 continents.
Well, yes, that's the general idea of most items in their catalog. You buy their well-designed version instead of Wal-Mart's poorly-designed version. Their target market is not exactly people who would otherwise shop at Restoration Hardware.
In my case, Ikea is a lifesaver. I move around quite a bit, and when I need a piece for a new apartment I'd rather not spend a bunch of money when I'm going to be leaving it behind in a year or less. I've probably bought that damn perforated aluminum cutlery holder 8 times on 3 continents.