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Apple made major updates to the core features that people use every day: brand new maps app, redesigned itunes, updated camera.

Apple understands that hardware is less important than software in the day to day experience of using the phone, they continue to focus on improving the experience of using the device, not the spec sheet. Thats why major hardware changes tend to be battery, screen, and camera: those are the features that most affect the day-to-day experience of the user.

Consumers outside HN aren't going to base a purchase decision on specs, so shiny toys like NFC or wireless charging end up compromising battery life or size, it's probably a pretty easy call for the company to make given the focus on the core experience.



Their maps app is a regression stemming from political strife with google. It's much less useful now.


I haven't used the new version, so can't comment on quality. My point was just that the "biggest thing" part of the announcement was probably based on the software updates. In terms of impact to user, the addition of turn-by-turn directions is a pretty big deal.




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