This is a 10 mile long sales page, down to the P.S. at the bottom. The copy itself, sounds genuine. However, the look of the page itself is a turn-off. Why did you decide to use this format as opposed to a simple, cut & dry page with a big "buy now" button?
Long form sales letters are proven, statistically, in many contexts, to convert more. It's really that simple. He could do a short and snappy page, but then he'd probably lose thousands of dollars a day. Or he can make people like you feel like it's a bit spammy, and make thousands of extra bucks a day. I know which one I'd choose.
