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Brick and mortar stores are essentially free showrooms for online retailers. How many of us decide which TV to buy at Best Buy, and then get it for less at Amazon?

We may not like the consequences if B&M retailers are driven out of business, and we're forced to rely on dubious online reviews to make purchasing decisions.



My experiences with online reviews have been great, especially compared to anything a big box store can offer. With the help of websites explaining the technical details, forums discussing the product, and reviews at places like Newegg and Amazon, I am armed with much better information that I would have been had I gone to Best Buy to look at something and asked an employee there.

I can even look at manufacturer responses to reviews on Newegg, and ask other customers about specific issues I might have with a product. Of course, there is a possibility of the system being gamed, but I've had nothing but great experiences, although I am still vigilant for manipulated reviews.

Edit: I also don't have to choose from substandard consumer products sold at most stores, with high markups on trivial things like wires. With monoprice, Amazon, newegg, and others I can get reliable, quality products for what they're actually worth.




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