We tossed around Caulfield -- we like it as well. Another LA designed did a line called 'caulfield preparatory'. Still in the running, for sure - what do you guys think?
The trouble is, it's not something that's immediately spellable (from memory) by someone who hasn't read the book, which limits your potential customers and probably your word of mouth. It would suck if people went to tweet about you and misspelled your URL or name.
