AAPL had steadily increased all the way up to around $705, all the while holding a recommendation to buy. Then, without any explicit reason I can see, it's suddenly started constantly falling all the way down to a new low of $527.
I'm asking as a completely honest question: can someone versed in economics explain what they think is going on? What changed and why are they on such a decline? Was it just over priced based on the presumption that they'll continue to beat expectations, and they haven't?
I'm not looking for trading advice or opinions on how the company is doing, but rather an objective economic explanation of the market factors at play.
Problems started before launch of IPhone 5 when it became obvious that IPhone maps are not good - market did not like this Apple vs. Google war. Then there was not very successful launch Ipad mini - it was way too expensive to become killer-product. Apple fired few top managers becaus of this drawback - also not a good sign. Finally, Microsoft 'cope' Apple format for retail stores and launched Windows 8 with more revolutional design then Apple products have.
I was personally disappointed with absence of NFC chip in IPhone 5. Apple mossed good opportunity to enter NFC payments market, while Android is already there.
Apple is loosing their edge.