Initially, Color was for photo sharing around a place and time. For example, if you and I are using the Color app at the same party we would see each others photos even if we aren't "friends". It's a little abstract, but a very interesting take social sharing.
Didn't it used to listen through your microphone and match signatures of the sounds up with data from other people's phones to figure out if you were in the same room?
That and a number of other clever things. The tech and talent acquisition was likely a good one. As a product, Color was launched so clumsily, and squandered its one good shot at a relaunch.
