I really appreciate their Friends series. My son had tons of legos of all kinds. My daughter, who is 5 now, played with Duplo, but refused to try regular Legos. They were for boys. The Friends set are a different matter. The fact that there are real characters, with names, is crucial to her. We went on the Friends website, and went through all the information about the characters. Knowing what their hobbies and favorite colors are might seem inane, but it let her connect. Then she can go and do imaginative play with the figures.

With my son, it was all about the construction. He didn't play with sets much once they were built. My daughter liked the construction, but got more out of playing with the sets and the figures once it was built.

Other parents are entitled to their views, but I think my daughter fits the behavior Lego was going for with Friends.