I think the term you're looking for is Marketing. If these labs actually had their LLMs attack other company's networks, wouldn't at least a handful of people be locked up by now?
I don't believe the OpenAI LLM attack on HF is marketing (documented by, for example, HF annoucing a hacking incident before OpenAI knew what's going on). I do believe other companies suddenly announcing their LLMs can hack too is a bit of marketing, but also pretty sure at least some of these incidents are real and unplanned.
