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jonplackett
31 days ago
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How does IKEA come up with names for its products?
My Swedish friend told me they make the more expensive things to sound more Swedish and the cheaper stuff to sound Norwegian.
Any speakers of either language able to confirm or deny?
ano-ther
31 days ago
[–]
This article from 2018 claims the same (and that Danish sounding names are rugs and floormats):
https://www.worldnomads.com/in-the-news/the-hidden-message-i...
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Any speakers of either language able to confirm or deny?