Conservatives flipped on multiple of their policies after Reform's success on local election in 2025 and started to copy Reform UK. Even the Labour shifter right after 2025.

How's Reform UK Ltd. done since then? They've lost 2 by-elections and beaten a bin. Sterling job I guess if you listen to any of their members.

They're polling at parity with the party in government...

https://www.pollcheck.co.uk/gb-polls

They dropped a few points in pools but for Conservatives they likely will be the main competitor - among Reform UK voters there are much more former Tory voters than former Labour voters.