Do you have much exposure to pre-AI corporate memos, mission statements, marketing plans, or white papers? Because they were mostly written in that style. Full of buzzwords, cliche similes, platitudes, jargon and stock phrases.
The thing is, people writing them had a style. Every company has its own style, or feeling for these kinds of texts. Also for the initiated, these buzzword-filled blocks of text provided some between the lines information; sometimes big, sometimes small.
AI generated text doesn't have this. Every model has its bias towards a certain style, an overly agreeable tone, some exaggeration to make the user important and smart, but the text has none of the information crumb these pre-AI texts contained.
Even when you use tools like Grammarly and allow it to "Impact-MAXX" your text, the resulting text is a bland wall of letters, carrying none of your voice or style, less elegant than a corporate text and emptier than space.
I also read right through those. 90% of most companies' webpages is drivel. Same with 90% of a job listing's text. I hardly understand how people get any meaningful information from corporate websites, they're all just "enhancing your business outcomes by incorporating technical excellence with synergistic AI" or something like that.
There's somehow less information than if they just asked claude to make something up without any context.
