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The more I think about it, the less sure I am that the model for journalism is actually broken. For some unknown reason, people do not want to subscribe to news media, but they'll happily pay for Netflix, Disney, HBO and Spotify.

The comment is always: I want to be able to pay for this one article, but streaming doesn't work like that. I can watch a movie on Netflix and pay €25 per month, then watch what ever else I want. Or, I can pay €13 and watch just that one movie on AppleTV and nothing else. Newspapers are more expensive, typically, because their subscriber count is way lower than that of Netflix, but their cost remain roughly the same.

You can't say: I want to pay $1 for an article, unless that article is massively popular, that's not going to cover all the other less popular, but important news for that day. Journalism requires a stable income to produce things of value. Investigations may that months or years. Using the cost of the Netflix/AppleTV example you should either subscribe, or pay around half the monthly subscription per article.

So no, the revenue model for journalism isn't broken. Our ability so recognize the value of good journalism is. It's easier and more profitable to write an "article" about Kim Kardashians oatmeal with a few dusin ads slapped on, than it is to do a multiple page article about the governance problems of the UK, which you need to sell, because advertisers don't want to be associated with politics and the target audience big enough anyway.

So, we can't have good, independent journalism, because the amount of people who care aren't enough to cover the expense or they want to shop around and only pay for the topics and views they care about and agree with. Micro-payments is the complete wrong way to go, we need more people to start subscribing to newspapers again and the papers needs to take that money and funnel that money directly into actual journalism.



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