The people who think everything is a group vs. group war naturally interpret everything as a move within that war, including non-participants' correct observation that it doesn't really exist outside of the minds of the small segment of paranoiacs choosing to engage it.
I'm ignoring the entire chess board, in fact, because the stuff that's going out outside of the chess game is much more important -- to me, and to most other people who aren't involved in the chess game.