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> Their brand alone surely is not worth this much.

HF has become the front runner in open model hosting. They have a lot of trust from the wider community. That's gotta count for something.



Lawyers (and bean counters) call it 'goodwill'. One word.


Accounting goodwill might be one term, but it has multiple components (trust, reputation, market share, mindshare, track record, relationships, online and offline community presence, etc. etc.)


I only meant the artful term is 'goodwill' and not 'good will'.


Oh




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