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The silver bullet is caring.

There must be someone working on that app who notices those pain points.

"The turtoise lays on its back, its belly baking in the hot sun, beating its legs, trying to turn itself over but it can't, not without your help. But you're not helping."

Why is that?

Perhaps they're incentivised not to care. Perhaps the job is just a paycheque. Perhaps they mirror those around them.

Either way, the end result is the same. They don't care and their users suffer.



Caring is a necessary but not sufficient condition. The people who care must also be in positions to do something about it, which can be difficult in very large organizations that are also trying to make large coordinated systemic changes like moving to a new design system.




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