I'm still trying to figure out who is dangling the keys in front of whom. Trump is dangling them in front of MAGA, but who is dangling them in front of Trump?
Trump is dangling them in front of his opponents and the public.
"Lake America" is a literal nominal change that will have no lasting impacts that anybody actually cares about. But because it's so wild and outrageous, it captures so much attention that you probably haven't heard about the following:
"The strategy came to public light after [former Trump chief political strategist] Bannon told Michael Lewis in 2018 that "The Democrats don't matter... The real opposition is the media. And the way to deal with them is to flood the zone with shit".