Prior to reading the OP blog post, I had never looked into the particular rules that .name has.
To me, prior to knowing how it works, I would have assumed that either
a) john.doe.name would be a subdomain that someone who was just starting out had gotten for free supported by ads. Similar to having johndoe.freewebs.com back in the day. Not something most people would use for anything professional.
or,
b) doe.name was registered by one of the people in a family of Doe’s where every Doe is pretty closely related. For example, John of john.doe.name and Jane of jane.doe.name are husband and wife, or third cousins, or what have you. Most of the content, I would assume, is mostly about things that relate to the family. Like maybe one guy is doing a family genealogy project tracing the roots of this little cluster of Doe’s back in time and has made a site covering the findings from his research. And another one probably has some photo albums with pictures of like previous Thanksgivings and other family get togethers. In other words, nothing I would care about unless I was in their family or a very close friend of the family.
I would not have guessed that .name 3LDs worked the way that it did if I hadn’t read about it.
And on the other hand, if I saw just www.doe.name or johndoe.name, I would not make such assumptions. It would be not much different than seeing www.doe.com or johndoe.com respectively. I would just assume that .com was already taken and therefore they used .name, or that they happened to like the .name TLD because it emphasises that their site has their name as domain name.
Go to whois.nic.name and search for neil.fraser.name, and you will find whois information for that registration. It is properly paid for and registered with Verisign. I use the same registrar, 007Names, for my own .name 3LD.
What process did you use to decide this was not the case?
The difference what I put as a) and what was written in the OP blog post are a couple of things.
1: In the blog post they wrote:
> this website vanishes in February. Despite the fact that it's registered and paid for until 2040.
So the way .name 3LDs worked, was that you had to pay for it. Not a free subdomain that’s handed out in return for the domain owner injecting ads into your site.
2: The other thing I meant by a) but that I failed to state explicitly is that in scenario a) I am imagining that doe.name and some other 2LDs with highly common last names had been bought by a third-party, similar to how the Freewebs company was owning freewebs.com and giving out subdomains of that to people. See also https://en.wikipedia.org/wiki/Webs_(web_hosting) for details on how Freewebs worked if interested and not familiar with them.
I would not have guessed that the .name registry itself was running a 3LD setup for everyone across all of .name, because it is so different from how all other TLD registries I know of manage the domain name hierarchies. For example .co.uk which is also 3LD was much more straightforward to understand and recognise historically because the 2nd level was a category (alongside a few other categories like .gov.uk, .ac.uk, .org.uk).
A few years ago, .uk opened to second level registration also, which somewhat similarly makes domains under .uk more confusing to me as someone outside the UK who knew about .co.uk and the likes because now I can no longer know if a 3LD under .uk is the way it is because it’s under an official category or not. For example, say that there is a 3LD domain manchester.autos.uk. I wouldn’t know if .autos.uk was an official category domain or not without specifically looking it up, now that 2LD registrations under .uk are open to others.
To me, prior to knowing how it works, I would have assumed that either
a) john.doe.name would be a subdomain that someone who was just starting out had gotten for free supported by ads. Similar to having johndoe.freewebs.com back in the day. Not something most people would use for anything professional.
or,
b) doe.name was registered by one of the people in a family of Doe’s where every Doe is pretty closely related. For example, John of john.doe.name and Jane of jane.doe.name are husband and wife, or third cousins, or what have you. Most of the content, I would assume, is mostly about things that relate to the family. Like maybe one guy is doing a family genealogy project tracing the roots of this little cluster of Doe’s back in time and has made a site covering the findings from his research. And another one probably has some photo albums with pictures of like previous Thanksgivings and other family get togethers. In other words, nothing I would care about unless I was in their family or a very close friend of the family.
I would not have guessed that .name 3LDs worked the way that it did if I hadn’t read about it.
And on the other hand, if I saw just www.doe.name or johndoe.name, I would not make such assumptions. It would be not much different than seeing www.doe.com or johndoe.com respectively. I would just assume that .com was already taken and therefore they used .name, or that they happened to like the .name TLD because it emphasises that their site has their name as domain name.