It now directly affects the troops and military, who they ostensibly do care about. Maybe the citizens can have a little privacy reform, as a trickle-down treat.
The "buying from advertisers" strategy was a workaround, and has yet to be properly tested in court. Hopefully we'll get that loophole closed soon. They also use it heavily for recruitment to pinpoint the most desperate youth.
Trump has demonstrated repeatedly, emphatically, and publicly that he does not care about the troops, or at least certainly not injured/captured/killed ones. Or minorities. Or non-citizens fighting for the country. Or citizens with non-citizen spouses/fiancees/parents.
