One problem in your analogy, for McDonalds, the franchisee is the one who actually operates the business.
For the Cybercab, Tesla is the one operating it via "Full Self Driving", their app, and the Tesla rideshare network. As the owner, the only thing you do is own it, insure it, have a place to park it, and take on the risk of what happens if the vehicle registered to you is in an accident. Clearly, a pretty one-sided assignment of risk.
Actually, while I still like your point there really is still a lot of operational work.
You need to clean, inspect, repair, insure, secure and charge the cars. To do so efficiently you will need to custom develop premises full of chargers and efficient charging and cleaning infrastructure.
That absolutely is operationally intense. Premises, permits, construction and then significant operations.
Maybe? It's how McDonald's runs things too. They make the food centrally and ship it to franchises. They take on brand risk, food logistics at scale and so on. Franchisees deal with local demand, operations, hiring, local laws and so on.
It's not an exact 1:1, but that seems to be the model here. Tesla does the things that can scale (FSD, manufacturing, etc.) and operators do the things that can't.
I think a more apt analogy is iPhone. You pay Apple for a brand new one, they make more money when you make in-app purchases.
Another really important issue is depreciation. You own the car for a few year and eat a cost of depreciation, and then figure out how to dig yourself out of the hole the way Hertz did. Similar to iPhone- you use one for 2+ years and then get a new version- you're also responsible if the phone breaks.
They could, but running local operations isn't his forte, preference or interest, it seems. Even if he had a massive fleet of these, he'd have to navigate local laws, demand, operations and logistics.
His revealed preference is to run things centrally and at massive scales.
> They could, but running local operations isn't his forte, preference or interest, it seems. Even if he had a massive fleet of these, he'd have to navigate local laws, demand, operations and logistics.
The key thing here is liability. A McDonald’s franchisee is protected if the thing that makes someone sick was a result of bad food supplied by the McDonalds corporation. In the case of Tesla, irrespective of the self driving software the Tesla corporation provides, the “franchisee” is always the one liable.
Companies have to convince potential franchisees that they will be successful. Usually, the franchiser needs to already be wildly successful and have a playbook of how the franchisee will also be successful and how the franchiser will protect them, often via regional exclusivity.
I don't know if Tesla has proven that their own fleet is successful.
actually most franchise restaurants are not profitable and eventually go out of business. subway is famous for being basically a pyramid scheme that only makes money by fleecing aspiring restaurateurs. mcdonald's is an exception because they are primarily a real estate company and commercial landlord.
Most things go out of business. That's why the franchising model exists. Local owners know their local market best and they take a calculated risk on it.
From what I understand, McDonald's franchisees can make 5-15% of gross revenue of their location. That's a decent return, along the lines of other investments. As with all investments, you may lose too.
I was going to mention that but I don’t know about it but assume they have some interesting supply chain, inventory management, marketing type software that no one will see, and just think about the POS, in store displays and web and mobile applications that millions of users interact with daily
That's what this is. You take on operating costs and you understand your local market. They own the brand.