Since HN comments are a haven for unsolicited advice, here's a few things from me:
$100 per email seems really high for mailchimp on a list of 5k. Looking at their pricing they have a monthly rate of $75 for list sizes between 5k-10k. That may be an easy expense cut for you.
Also, if you're looking at going to conferences to sell the high end membership to A/R, you may want to consider doing sales webinars. These have converted incredibly well for me personally and it seems it would be a great fit for this product as well.
$100 per email seems really high for mailchimp on a list of 5k. Looking at their pricing they have a monthly rate of $75 for list sizes between 5k-10k. That may be an easy expense cut for you.
One of my consulting clients, who runs an email marketing service, nearly went ballistic when I told them about it. ;) The reason I pay per email rather than paying monthly is I have something like 70k BCC emails in the same account which I mail approximately never. That would eliminate the savings from switching to monthly billing over pay-as-you-go. I suppose I could either re-jigger things, purge dated emails, or open a new account, but "I saved a couple hundred bucks on X" is probably not going to be a line item in next year's annual report, right? I want to focus on things that will be.
If I were thinking things through I would have separate accounts for them. (n.b. Sharing SaaS accounts over several lines of businesses seems like a time/money savings when you start doing it but gets crazy later in operations, and God forbid you ever have to de-couple the businesses as e.g. a result of sale. I suggest not starting.)
you may want to consider doing sales webinars
Thanks for the advice. That is, indeed, on the list of things to try.
Since HN comments are a haven for unsolicited advice, here's a few things from me:
$100 per email seems really high for mailchimp on a list of 5k. Looking at their pricing they have a monthly rate of $75 for list sizes between 5k-10k. That may be an easy expense cut for you.
Also, if you're looking at going to conferences to sell the high end membership to A/R, you may want to consider doing sales webinars. These have converted incredibly well for me personally and it seems it would be a great fit for this product as well.