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I have not pirated any video games for a long while, but installing a video game legally can be quite difficult. I recently bought the Final Fantasy 7 re-release, which forced me to create an account with square-enix, authenticate my copy online, install securerom, and log into my online account before I could boot it up.

On the other hand, obtaining that game through piracy, I have the choice of various releases, mod packs, and most games have been cracked already; the crack comes packaged when you get the game, or already applied.

The reason I buy games through Steam is because I don't want to pirate first of all, but besides that, it's because Steam keeps a library of my games, I have one login to access all of my games, I can download them again whenever I want to, they patch as needed, and I never have to think about it. When games are released for PC, they typically get released on Steam at the same time.

When I want to watch a movie, I have an Apple TV. When a movie is released, it's typically first released to theatres, then it's released on video, then sometime later it's released on iTunes. When I buy a movie on iTunes, I have to choose whether I want to watch it once or keep it forever, but I don't know if I'll like it until I've watched it. They don't give me any option to buy at a discounted rate if I've rented it before though. So my catalog is small. Many movies don't even get released on to iTunes. Through iTunes, I can only authorize a few devices, since I have an iPad, iPhone, AppleTV, and a few computers, those licences get eaten up quickly, so my wife and I can't both be authorized to the same iTunes account. This means that some of our devices are also not paired correctly, which leads to weird issues when we want to sync our devices with our libraries, because we need to keep track of which item is on which device, where it's been paired to, or else we risk having some files lost in the sync process. For a while, shows purchased initially on my AppleTV weren't available for download on my computer. Now they might be, but it's nearly impossible for me to trigger those downloads. However, shows that were downloaded to my computer could be accessed by my AppleTV to stream. Et cetera.

In the end, Steam is cool because I trust it. I trust that when I log into my steam account, I can download every game that I've ever purchased through steam. I stop having to worry about where my install files were stored, or where I put that disc. I have repurchased games in Steam just for that reason.

On the other hand, what do you use to watch movies and television shows a la carte? My own choice is iTunes. I don't trust iTunes to let me redownload all of my movies. There's no easy way to go into iTunes and see your purchases that haven't been downloaded. I'm afraid that if I arrange my syncing incorrectly I might lose my purchased content and be unable to download it again. I can't easily manage my own iTunes library because it makes it intentionally difficult to transfer a purchased item from one device to another. I would feel safer pirating because then at least I can keep a backup of all of my items stored in an understandable fashion, and never be afraid that they won't be readable because of some DRM issue.

If someone were to make a Steam for TV program, that would be incredible. I imagine a steam-like interface with Television shows in a list on the left side, an arrow that lets you expand and see seasons and episodes. Downloaded shows are Yellow, undownloaded shows are grey, unpurchased shows and seasons are dark grey. A dropdown on the top lets you group by genre. Horror, comedy, drama, whatever. Selecting a show or movie gives a synopsis in the right pane, and a list of "you may also like". The director and cast are hyperlinks, clicking them shows other shows that they have starred in or directed, as well as imdb-like info.

And you could even do other things, like invite friends to watch a show with you over the internet. You would have to watch the show at the same time as them, so you couldn't just act as a broadcaster, but you could have a chat window and yak about the movie with them as you watch it. If it was a TV show or something, maybe they would enjoy it, and maybe they don't want to wait for you to want to watch it, so they can buy it themselves. If they don't, oh well, it's no different than if they were sitting in your living room.

If someone were to make something like that, I would spend a hell of a lot more money on television than I currently do. Instead, all I have is shitty iTunes.



> I have not pirated any video games for a long while, but installing a video game legally can be quite difficult. I recently bought the Final Fantasy 7 re-release, which forced me to create an account with square-enix, authenticate my copy online, install securerom, and log into my online account before I could boot it up.

Yes, it's also difficult to manually install legally purchased games. Another reason Steam has done so well.

> If someone were to make a Steam for TV program, that would be incredible.

It's not the interface that's hard, it's getting the content deals. Steve Jobs talked about it during an interview at a conference around a year before he died. They've got the engineering talent to make it happen. What they don't have is deals with the content providers. He called it a "go-to-market problem".

The reason Apple was able to force the record labels onto iTunes is because they were getting decimated by music piracy. Particularly after portable media players (PMP) became popular, it was so easy to pirate tons of music and put it on your PMP. Album sales were plummeting and Apple promised to be their savior. The labels didn't realize at that time the kind of control they were ceding to Apple. A decade later, the labels are making a lot less money than they did back in the late 90s.

The movie and TV industry isn't nearly as desperate. Not only do people continue to go to the theaters for the bigscreen experience, it's still relatively difficult for the average person to watch pirated content on their TV, because only an HTPC really gives you full access, and those have poor UIs. Also, live content has a special value (mainly news and sports, but also some other shows nowadays, because of real-time or post-show discussion online). Another factor is that movies and TV shows are much larger files than MP3s, and American broadband speeds have largely stagnated in recent years. It takes a lot longer to pirate an HD movie in 2012 than it did to pirate an MP3 in 2001.

Finally, the movie/TV industry has seen what easy digital distribution done to the music industry. It's destroyed profits for the bigwigs at the labels. Will the movie/TV studios follow through given that? Doubtful.




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