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Our #1 requirement has been to keep up with the growth in traffic on the site. We've been growing so fast that there's literally no way we could have ordered and racked equipment fast enough. We were also a very small team -- a year ago there were only about a dozen people in the whole company. At this point we're much larger, which gives us room to consider more options like colo or multiple cloud providers.

AWS certainly feels pretty costly when you compare colo prices to the list price for on-demand instances. But one of the reasons I wanted to present our work is to show that you can use the cloud for a lot less than the list price. It takes work to buy reserved instances or run spot instances, but that does make it much more cost competitive.



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