Indeed. I expected a revealing that Tide was used as an ingredient to make drugs, like how baking soda is used to make crack. I didn't expect "brand loyalty" to be the TLDR.
Yeah, this has all the signs of a viral marketing campaign to me.
But some folks with long-established accounts on here confirmed that they've seen evidence of the Tide underground economy in and around DC.
I think the world would be a more interesting place if it turned out that Procter and Gamble had subcontracted some PR firm who trolled the shopkeepers, police and crackheads alike.
I don't think anyone would sign off on a viral marketing campaign whose message was "buying our product might make it look like you're about to buy drugs".
