Jobs, Gates and so on are all referred by their surname in formal writing. Take this example from an American new site: "Mr. Jobs will become chairman, a position that did not exist before. Apple named Tim Cook, its chief operating officer, to succeed Mr. Jobs as chief executive."[1]
Some of the less formal publications, such as Wikipedia[2], might drop the title (and as I had also done above), but it's generally considered improper to use first names in reporting.
Some of the less formal publications, such as Wikipedia[2], might drop the title (and as I had also done above), but it's generally considered improper to use first names in reporting.
[1] http://www-nc.nytimes.com/2011/08/25/technology/jobs-steppin...;
[2] http://en.wikipedia.org/wiki/Aaron_Swartz