You're right, but the question to ask is "are current leaders more than a product?".

I'd ask a different question. When we vote for our leaders the way we do, are we creating a system that requires a marketing campaign to win against an opponent with a marketing campaign?

Or another question, why did the person I replied to earlier imply that marketing is inherently bad? Is it?

He could also be a woman and a product with a marketing campaign, they are not mutually exclusive.