Looks like the most interesting part here is "living photo" that instantly responds to interactions. Can this be standardize as new video format? It would be very cool to have all cameras be able to save video in this format. @jpap should consider formalizing this format, produce viewers on different platforms and license this tech to manufacturers of point-and-shoot cameras, GoPro, WebCams, camcorders etc. This feature could make camera an instant hit. It is a real value add for customers. I can also envision movies getting recorded in this format and available on Blue Ray so people can instantly interact with the cool fast action videos in HD. I think the great insight here is the awesome coolness of instantly interactive video that is ready to be unlocked inside current camera hardware.