Easily, I once worked at a place where everyone wanted to work on the hardest problems. I could have done that also but instead I recognized that there was a lot of grunt work that needed to be done in order to get our product out and meet our deadlines so I volunteered to get that stuff done. The director of our department took note of this and when bonus time came around I received a significantly larger bonus than everyone else and was thanked for my dedication to doing what needed to be done. The lesson being that, you reward people who do what it takes to get the job done not people who are self-serving glory hounds looking to boost their resume with hard problems.