The problem I see with AMD's APUs is the GPU performance, even if it's twice as fast as Intel's GPUs, both Intel & AMD's integrated GPUs are totally adequate for 2D graphics, low end gaming, and light GPU computing. Both require a discrete card for anything more demanding. IMO AMD is sacrificing too much CPU performance. Users with very basic needs will never notice the GPU is 2x faster and people with more demanding needs will be using a discrete GPU either way.