How things are phrased gives important cues. Language is rarely innocent, especially when it becomes fashion and everybody uses the same words.
Plus, it's hardly "that one word". The terminology and job description copy for startups and modern companies in general revolve around lots of similar words and notions (from "passionate" to "ninja") and the pressure he describes is very much a part of corporate culture.
Heck, it's an industry where "addicted to caffeine" is taken as a good thing.
Plus, it's hardly "that one word". The terminology and job description copy for startups and modern companies in general revolve around lots of similar words and notions (from "passionate" to "ninja") and the pressure he describes is very much a part of corporate culture.
Heck, it's an industry where "addicted to caffeine" is taken as a good thing.